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商品編號： 9-798-070 出版日期： 1998/02/05 作者姓名： Rivkin, Jan W. 商品類別： Other 商品規格： 23p 再版日期： 2007/05/23 地域： 產業： 個案年度： 1997 - 1997
商品敘述：
In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm''s competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of scale even though it is much smaller than industry giants Federal Express and United Parcel Service. The case challenges students to understand Airborne''s unusual position. Detailed data allow students to analyze Airborne''s relative cost position, the fit among its activities, the differences between Airborne and its rivals, and the evolution of its industry. Using these analyses, students make recommendations concerning the firm''s pricing policy, its globalization efforts, and a partnership with a related company. Designed to be taught in a course on business-unit strategy.
涵蓋領域：
Competitive strategy;Global strategy;Operations and supply chain management;Industry analysis
相關資料：
, (9-700-085), 28p, by Jan W. Rivkin;, (9-703-751), 0p, by Jan W. Rivkin
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